Step 1: Draft a plan for dissemination and capacity development for social change
A plan for communicating the findings of your evaluation should be drafted in the early stages of the evaluation.
The advantages of drafting a plan early are as follows.
- Identifying all relevant audiences for the evaluation results. Adopting the right language and medium to communicate your findings will help you get the messages across.
- Engaging with relevant stakeholders who may have a stake in implementing future recommendations. Involving these stakeholders in your evaluation from the start makes it more likely that they will own and act on its recommendations. Go to Step 2 of Tool 5 to help you map the relevant stakeholders.
- Exploring capacity-building opportunities. Stakeholders in the evaluation who have the enhanced capacity and skills to take a gender and intersectional perspective can make better use of the evaluation’s results and make better choices in the future. Thus, developing their capacity and skills is a good investment towards positive change.
How to draft a dissemination plan
For inspiration, consider the outline provided below of a plan for the exploitation and dissemination of the results of your evaluation:
- introduction,
- description of the intervention evaluated,
- scope and objective of the evaluation, including a gender and intersectional perspective,
- target audiences, including gender equality stakeholders,
- levels of dissemination activities,
- dissemination channels, considering gender differences in information consumption,
- briefings and workshops/conferences/events,
- website,
- publications in academic and non-academic journals,
- draft plan of activities.