… arbitrarily connected to one gender, such as pink for women and blue for men. When designing communication … roles (sports people, or professionals) and only including women in stereotypical pursuits (cutting hair or dancers), or not including women at all. Some providers now include more options so that …
… society. A gender stereotype is a preconceived idea where women and men are assigned characteristics and roles … that all company directors are men and all secretaries are women. The other is assuming that all members of a gender … care to avoid stereotypes when talking about people’s occupations! The following pages highlight some instances …
… a gender. The logic here is: if we are treating women and men as equal, gender is ‘irrelevant’ to the … differences in the roles, situations and needs of women/girls and men/boys. Gender-blind projects, programmes … up to the task. Read more about gender blindness in EIGE's Glossary & Thesaurus …
… and norms within a society. It also shapes people's attitudes as to what is 'normal' and acceptable. Women play an active role in society, yet – all too often – we use language that …