… Launched in Poland in 2012, Etat Tata . Lubię to! (Full-time Dad – I Like It!) was a multi-pronged national awareness … focus on active fathering The Etat Tata. Lubię to! (Full-time Dad – I Like It!) initiative was developed in a context … festivals and on-line facilities (website), the use of social media (Facebook, Forum), engagement with social …