… in the family. The campaign used electronic and social media to raise awareness about the unequal distribution of … launch. The campaign focused on electronic and social media. It included tools that enable couples to monitor and … domestic and childcare-related work which couples could print and fill in, a Facebook app and a survey. A smartphone …
… of awareness-raising were through the involvement of media (national and regional radio and TV stations, … and on-line facilities (website), the use of social media (Facebook, Forum), engagement with social partners and … among employers. Another conclusion is the role of media in creating a pro-family media climate supportive of …