Action aimed at favouring access by members of certain categories of people, in this particular case, women, to rights which they are guaranteed, to the same extent as members of other categories, in this particular case, men.
See also: temporary special measures; specific action
… (2013) called on the EU to develop awareness-raising measures to promote zero tolerance of degrading images of … media. However, little action has been taken to promote positive body image among girls. …
… broad poverty-related goals by targeted gender-sensitive measures. The recent efforts of the Commission to address the gender pension gap present a positive example in this context, but intersectional focus is …
… and closing the pay gap between women and men will have a positive impact on economic growth in the European Union. … of gender equality’ puts forth robust evidence showing the positive impacts of reducing gender inequalities in the labour market. Gender equality measures that can reduce gender gaps include: providing …
… To analyse how gender equality measures can contribute to economic growth in the EU, the … by 2050, many of which would be filled by women; strong, positive GDP per capita impacts that grow over time; an …