Action aimed at favouring access by members of certain categories of people, in this particular case, women, to rights which they are guaranteed, to the same extent as members of other categories, in this particular case, men.
See also: temporary special measures; specific action
… (2013) called on the EU to develop awareness-raising measures to promote zero tolerance of degrading images of … media. However, little action has been taken to promote positive body image among girls. …