Realisation of gender equality in written and spoken language attained when women and men and those who do not conform to the binary gender system are made visible and addressed in language as persons of equal value, dignity, integrity and respect.
… In order to attract more women, companies must also remove gender stereotypes and unconscious bias from their … materials. Business need to ask themselves about the language they are using and how women are portrayed in … materials.(Please see EIGE’s publication ‘Gender-sensitive communication’ for guidance on how to make …