Attitudes and feelings − whether positive or negative and whether conscious or non-conscious − that people have about members of other groups, which may be based on preconceived ideas and influenced by elements such as gender, race, class, personal characteristics or other factors.


(1) Vescio, T., and Weaver, K. (2013), ‘Prejudice and Stereotyping’, Psychology, March 2013; (2) Independent experts.