Women in the Middle: critical review of media and language
Mujeres en Medio: Repaso crítico a los medios de comunicación y su lenguaje
This book takes us through seven chapters by the world of : the first tells of a century of advertising; the second introduces women in the context of the controversial relationship between advertising and the media; the third analyzes the image of women in advertising and the internet; the fourth gives a creative approach to targeting adolescent girls; the fifth addresses the boundaries of advertising; in the sixth, the influence of advertising in the media is analyzed and finally the problem of the fetishization of the female body is addressed.
Key information on trends and challenges on women and the media:
Several articles analyzing the treatment of women in advertisement from different perspectives
Queiizán, Maria Xosé et al.: Las mujeres en Medio: Repaso crítico a los medios de comunicación y su lenguaje, AMECO, 2010
Format: pdf; 76 p.