Gender and Popular Culture
This examines the role of popular culture in the construction of gendered identities in contemporary society drawing on a range of popular cultural forms to illustrate how femininity and masculinity are produced, represented and consumed. There are three sections: 1) Production, gender and popular culture: An investigation of who produces popular culture, why gendered patterns occur, and how they impact on content; 2). Representation, gender and popular culture: An examination of how men and women are represented in contemporary popular culture, and how notions of (in)appropriate femininity and masculinity are constructed; 3) Consumption, gender and popular culture: An exploration of who consumes what in popular culture, how gendered consumption relates to space, and what the effects of consuming representations of gender are.
Key information on EU or National policies/legislation on women's' representation in advertisement:
In terms of gender representation and production in popular culture such as newspapers, popular music and television
Milestone, K. (2012): Gender and Popular Culture, Polity Press: Cambridge