Public information campaign ‘Enough is enough. It is up to you to ask for help’ (‘Nu is het genoeg. Hulp inschakelen heb je zelf in de hand’)
In this year’s campaign use is made of a television commercial in which a witness of domestic violence tells his story. The commercial is intended to encourage onlookers to seek help. The radio commercials call on victims, bystanders and perpetrators to seek help.
In addition, the ‘hidden’ problem of domestic violence is brought to the public’s attention in a special way via the special on-line shop ‘My Secrets Cosmetics’. This on-line shop (www.mysecretscosmetics.nl) sells make-up for every woman who has something to hide. Each click on the website leads to the campaign message: there is a better solution to the problem of domestic violence.
Ministry of Justice and the Ministry of Health, Welfare and Sport.
Nuts code: NL
Eige's good practice: yes