Attitudes and feelings − whether positive or negative and whether conscious or non-conscious − that people have about members of other groups, which may be based on preconceived ideas and influenced by elements such as gender, race, class, personal characteristics or other factors.
… gender segregation reconciling work and family life prejudices and stereotypes about women in business. Gender … it is often cited as an important motivational factor. Prejudices and stereotypes about women in business Prevailing …