… to convince employers that parents of young children are equal and valuable workers, and through this to address … evaluation found evidence of changed attitudes towards the equal sharing of work and family life. A new focus on … The main rationale for the campaign was to support equalopportunities for parents returning to work after childbirth …
… government therefore decided to promote the advantages of equal opportunity employment policies by launching a … The initiative aimed to create a standard for gender ‘equalopportunities employers’ and to certify public and private …