Observatory of women's image in publicity and media
The Observatory is a tool created to collect citizens' complaints about media and publicity contents in which women are discriminated or denigrated. Complaints are entered in a data base (with no personal data of the complainant) and after analysing the object of the complaint the Observatory decides if it is necessary to demand the media company to stop the diffusion or to modify it in order to comply with the law. Sometimes the Observatory's staff intervention is limited to sending recommendations about how to improve the treatment of women's image. An annual report is sent to civil society organisations, universities, local administrations, the media, associations of publicity, journalists and advertisers. The reports are on the web and they are consulted by experts or people interested in the subject.
Aims and objectives
- To have a central observatory to collect and take action on complaints regarding gender equality in the media
Results and impact
The work of the Observatory is used as a source in research and awareness-raising activities. Also, Observatory's members are increasingly invited to participate in meetings, conferences and congresses about the image of women in the media.
Instituto de la Mujer
Stakeholder, Firstname: MariaJesus
Stakeholder, Family name: Ortiz Gomez
Subtype: User groups regularly watching/listening/reading media outputs in order to evaluate their “fairness” with regard to the presence of women and men
Nuts code: ES