Online database of professional women
At www.VIDM.nl professional women fill in a profile. In the profile they explain to journalists on which professional subject they are available for interviews. More than 500 journalists opened an account at www.vidm.nl. With that account they can send press questions. Journalists can use the database for free. Women get more exposure in the media and journalists can very quickly find enough interesting resources.
Aims and objectives
-to provide easier access to female professionals through a databse of female experts
Results and impact
The issue is getting more attention. Media are under pressure to show more female experts.
VIDM (Women in the media)
Stakeholder, Firstname: Janneke
Stakeholder, Family name: van Heugten
Subtype: Other tool for monitoring access of women to expression: database of female experts
Nuts code: NL