… organisations have taken to encourage greater use of gender-sensitive language. It is designed to help you understand the … communication and the portrayal of women in the media. For example the ‘ Audio-visual Media Services …
… words for general references can reflect assumptions about gender roles and influence readers [ source ]. This toolkit is an easy-to-use guide on how to use more gender-sensitive language. This toolkit is one of a series of … it focusses on policymakers, policy advisors, legislators, media, writers and editors involved in the process of …