The Communications Lab (Comms Lab) is EIGE’s approach to advancing gender equality through effective communication.
The Lab helps us to respond to a rapidly evolving communication landscape — one marked by both progress and backlash, including anti-gender disinformation.
Between 2023 and 2025, the Comms Lab tackled one of the most urgent challenges in gender equality: how to communicate effectively about violence against women.
Drawing on evidence, expert input, and peer learning, we developed a practical workbook to help communicators craft impactful, values-led messages and respond to gendered disinformation.
This resource is designed for immediate use by practitioners across Europe. Feel free to download it, explore the exercises at your own pace, and save your progress as you go.
