The international final seminar of the Gender matters? project is organised as part of the Gender Equality Days held on 7–8 October 2020. The project’s final seminar on 7 October is aimed at international and national audiences, particularly political decision-makers, journalists and communications professionals as well as gender equality specialists. The seminar is held in English.

The seminar includes discussion on the promotion of gender equality and non-discrimination in the media, in political decision-making, and among economic and political leaders. What good practices already exist in Finland and Europe? How could the work on gender equality and non-discrimination be strengthened in the future?

Registration: Please register for the conference by 2 October 2020 using this link.

You can participate in the conference remotely via the internet. The event is free of charge.

The second day of the Gender Equality Days on 8 October is aimed at Finnish gender equality specialists. This event is held in Finnish.

More detailed information about practical matters can be found on the Gender Equality Days webpage.


10.00 Opening and welcome

Thomas Blomqvist, Minister for Nordic Cooperation and Equality, Finland
Mia Nykopp, Director of Administration and Finance, Finnish Institute for Health and Welfare

Greetings from the European Commission: EU Gender Equality Strategy 2020-2025
Irena Moozova, Director for Equality, European Commission

Results of the project Gender Matters?
Project Manager Mia Teräsaho and Project Coordinator Sonja Soronen, Gender Matters?, Finnish Institute for Health and Welfare

10.50 Break

11.00 Keynote 1: Gender matters in political decision-making: Lessons and good practices from Finland and Europe
Johanna Kantola, Professor, Tampere University

Gender equality from principal to practice – an EU perspective
Sirpa Pietikäinen, Member of the European Parliament

Nudging Women to Power – What Can Journalists Do?
Mari-Liis Sepper, Equality policies expert, Centre for Policy Studies Praxis

12.15 Break

13.15 Keynote 2: A periscopic perspective - introducing representation work, tools and best practices in European media
Mette Mut Andreasen, Project Manager of PLURALISTERNE, MA in Media Studies and co-initiator of The Periscope Project and Silja Thøgersen, Journalist and co-initiator of The Periscope Project

Images that change the world: challenging gender stereotypes and excluding norms with photography
Tomas Gunnarsson, Journalist and Gender photographer

50.50 project: Seeking gender balance in news
Heikki Valkama, Journalist, Yle News

Recognising and addressing bias and norms in communications
Nitin Sood, Non-Discrimination Officer, City of Helsinki

14.30 Break

14.45 Panel discussion: Gender matters in the future!
Antti Rinne, First Deputy Speaker of the Parliament of Finland
Maria Pettersson, Editor-in-chief of Journalisti
Sara Salmani, Diversity & Inclusion Specialist

15.45 Closing remarks
Tanja Auvinen, Director, Gender Equality Unit, Ministry of Social Affairs and Health in Finland

The event is hosted by the author, actor and former Member of Parliament Jani Toivola.

The tag used for the event on social media is #gendermatters.


The aim of the project Gender Matters? is to promote gender equality in the public sphere, media and in the leadership positions in politics and in the corporate sector. The project is carried out by the Finnish Institute for Health and Welfare. The project's partners are the Finnish Broadcasting Company Yle, the Union of Journalists in Finland, Women Journalists in Finland, the Institute for the Languages of Finland and the Parliament of Finland. The Gender Matters? project is funded by the European Union’s Rights, Equality and Citizenship Programme (REC) 2014–2020.