Awareness campaign in the newsrooms
A publication and several meetings with journalists from different media are held to disseminate the results of the Global Media Monitoring Project in Belgium.
Aims and objectives
- To sensitize journalists on gender issues
Results and impact
According to promoters, the awareness campaign is a success. Mentalities are changing, recruitement for instance is more equal. Journalists are more attentive and careful when dealing with gender issues. A few years ago, it was not possible to discuss these questions.
Association des Journalistes Professionnels
Stakeholder, Firstname: Martine
Stakeholder, Family name: Simonis
Subtype: Campaigns to raise the awareness of media professionals (managers and staff) on the need to have women equally represented as experts, reporters in certain fields (e.g. politics, science) and opinion-makers in decision-making positions in media companies
Nuts code: BE3