EIGE seeks to conclude a framework contract with company/ies capable of providing a wide range of services related to the strategic development of EIGE’s Communications Lab (Comms Lab) project including collection of evidence on effective communication around gender equality, building platform for exchange & learning, and development of recommendations.
Through a Comms Lab approach, EIGE aims to foster an open, data-driven learning approach. Expert communicators can bring their specialist and on-the-ground experience to build mutual learning for better communication on gender equality topics.
Objectives of the Comms Lab:
- Better understand the evolving communications environment and gender equality conversations, including the anti-gender narratives and backlash against gender equality.
- Foster evidence-based approaches to advance gender equality communication, e.g., through audience segmentation, message testing and applied behavioural analytics.
- Support EIGE and its key stakeholders in broadening knowledge and skills on ways to communicate gender equality in a persuasive, value-based manner, including responses to/ setting one’s own narrative vis a vis gendered disinformation and improved understanding of key audiences.
- Build a community of practice and provide a platform for exchanges, learning, and the joint testing of communication approaches.
The contractor is expected to provide advice and support and deliver the following type of services:
- Support in strategic development of Communications Lab project
- Selection of examples of inspiring communication campaigns on gender equality
- Support to evidence-based communication approaches
- Facilitation of exchange of expertise and experiences
The tender documentation is available via the Funding & Tenders portal, which gives exclusive access to the eSubmission portal for submitting your offer. Please note that questions for clarification can ONLY be sent via the questions and answers section of the Funding & Tenders portal.