Women in the iconographic discourse of advertising
Las mujeres en el discurso iconográfico de la publicidad
The chapter presents key issues on women and their representation in advertising: what is advertising?, what is the performance?, who has the power to represent?, how does advertising work in the sense that sells advertising?, how does advertising come to women, not only how the person with the camera in your hands, but what does the research say?, why also women accept sexist advertising?, are there legal limits sexist advertising?
Key information on EU or National policies/legislation on women's' representation in advertisement:
Keys, from the perspective of semiotics and gender, for decode the language of advertising on women
Key stakeholders mentioned:
consultants; media industry
Bibliographic Citation:
Chapter inside a book with training material entitled: Emakinde "Training and accreditation in consulting for the equality of women and men", Emakinde web page, 2003
Format: pdf; 59 p.
Related title/resource:
Chapter inside a book with training material entitled: Emakinde "Training and accreditation in consulting for the equality of women and men", Emakinde web page, 2003