Gender Stereotypes in Lithuanian Advertising: Analysis of Customer‘s Opinions.
This article discusses the problem questions – what are the gender stereotypes, according to customers, the most frequently present in Lithuanian advertising.
Key information on EU or National policies/legislation on women's' representation in advertisement:
LR Law of Publishing (2000)
Bivainiene, L., Kalvaitiene, L., Zalys, L. (2008). Gender Stereotypes in Lithuanian Advertising: Analysis of Customer‘s Opinions. Gender Studies and Research. No. 5. Siauliai University Publishing house. p. 61-66.
Is Part Of: Gender Studies and Research. Nr 5. P. 23-30.