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Gender Stereotypes in Lithuanian Advertising: Analysis of Customer‘s Opinions.

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Resource
Country: Lithuania
Section:
Media
Topics:
Culture
Start date:
2005
Publication date:
01 January 2005

This article discusses the problem questions – what are the gender stereotypes, according to customers, the most frequently present in Lithuanian advertising.

Key information on EU or National policies/legislation on women's' representation in advertisement:

LR Law of Publishing (2000)

Bibliographic Citation:

Bivainiene, L., Kalvaitiene, L., Zalys, L. (2008). Gender Stereotypes in Lithuanian Advertising: Analysis of Customer‘s Opinions. Gender Studies and Research. No. 5. Siauliai University Publishing house. p. 61-66.

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Source

Is Part Of: Gender Studies and Research. Nr 5. P. 23-30.

Metadata

Type:
Publication
Creator/Author: 
Bivainiene, Lina; Kalvaitiene, Loreta; Zalys, Linas
Contributor: 
Bivainiene, Lina; Kalvaitiene, Loreta; Zalys, Linas
Publisher: 
Gender Studies and Research.
Language:
English
Coverage: 
Lithuania
Keywords:
advertising
gender portrayal
gender stereotypes