Awareness-raising campaign and expert database
The campaign is conducted by means of a database and a brochure. The aim of the database is creating a non-stereotypical image of women (also immigrants, people with disabilities, transgender people and poor people) in the media. These target groups don't appear enough in the media, and when they do it's not about their expertise but too often about their 'belonging' to these target groups.
Aims and objectives
To sensitize journalists about non-stereotypical imaging
Results and impact
The database counts more then 1000 experts. Journalists and students in journalism can consult the database when looking for experts.
Equal Opportunities in Flanders
Stakeholder, Firstname: Sabine
Stakeholder, Family name: Vande Gaer
Subtype: 5.1 Campaigns to raise the awareness of media professionals (managers and staff) on the need to have women equally represented as experts, reporters in certain fields (e.g. politics, science) and opinion-makers in decision-making positions in media companies
Nuts code: BE