Media campaign: "do not skip signals: choose life" ("No te saltes las señales: elige vivir")
It encompass three different TV advertisments of 20 and 40 seconds in the four official languages in force in Spai and in Romanian, Bulgarian, Chinese, French, Englush and Russian. One focuses on the threats. Another, in humiliation. And a third, in the annulment of the victim.
They have in common that they tell different situations of isolation and humiliation of women within their relationships with their partners.
The three stories have a happy ending, because the three women seek help from their environment out of the problem.
Aims and objectives
The aim of this new campaign is that both victims and their social environment (family, friends, etc.) can detect and identify the various manifestations of gender violence and act. Total budget amounted to 4.8 million euros.
Results and impact
Three advertisments disseminated in TV (27.5%), radio (20.9%), newspapers (12.3%), Magazines (7.9%), Internet (12.8%), Foreign countries (17.4%) and cinema (1.1%) (according to the initial budget)
National Delegation for Gender Violence and Women´s Institute
Nuts code: ES