This study mapped the persistence of stereotypical attitudes and perceptions to gender by collecting real-life stories from women and men across the EU. These stories help to identify the ways in which gender stereotypical perceptions influence people’s lives. The researchers identified belief systems, patterns and norms of behaviour that reinforce gender stereotypes, including general observations on regional differences and evolution over time. The study focused specifically on the “triggers of change” in people’s attitudes to gender and identified the key factors contributing to breaking stereotypical gender patterns.