An exaggerated image of hegemonic masculinity, mainly in the media. It overemphasises the ideals, such as physical strength, aggression and sexuality set out for men, thereby reinforcing them.
See also: hegemonic masculinity
1) Mediterranean Institute of Gender Studies (2009). Glossary of Gender-Related Terms. Available at: http://www.medinstgenderstudies.org/wp-content/uploads/Gender-Glossary-u... 2) EIGE experts.