An introduction to gender equality issues in the marketing and design of goods for children

The report identifies how discourse and marketing technique contribute to notions of masculinity and feminity, encouraging gendered behavior in young children. It cautions against the possibility of constructing masculinity and femininity in narrow terms.

Key information on trends and challenges on women and the media:

Stereotyping

Key stakeholders mentioned:

Equality Authority

Bibliographic Citation:

Independent Report, Equality Authority

Format: pdf