Codes of conduct

Through their activities Freedom of Choice worked together with media organisations to promote, discuss, provide options for and develop Codes of conduct for different medias and the Council for Broadcasting and Retransmission, the Advertising Standards Council and other bodies. This was part of a larger activity with the Ministry on sensitizing the media. Other activities included the assessment of the role of media in gender equality and gender stereotyping, a gender analysis of media communications and gender institutions, sexism and gender discrimination in advertising, a gender analysis of media organisations as a workplace (vertical and horizontal segregation) and lastly, an analysis of self-regulation in media ethics and gender equality.