Europos lyčių lygybės institutas
Europos lyčių lygybės institutas

Partnership with Advertising National Council to promote gender awareness of communication professionals

Partnership with professionals in communication work (advertising agencies). Within this partnership studies are undertaken, exhibitions are organised and reports are written.

Weblinks

Website

Aims and objectives

- To promote gender equality in communication products and contrast sexism in advertisements through a partnership

Results and impact

Not evaluated

Creator/owner/responsible institution

MEGA : Ministère de l’égalité des chances

Stakeholder, Firstname: Isabelle

Stakeholder, Family name: Wickler

Additional information

Subtype: Campaigns to raise the awareness of media professionals (managers and staff) on the need to have women equally represented as experts, reporters in certain fields (e.g. politics, science) and opinion-makers in decision-making positions in media companies

Nuts code: LU

Metadata

Ongoing: 
Ne
Type:
Awareness-raising campaigns/events
Coverage: 
National
Target group:
Social Partners, Media professionals
Keywords:
advertising
production of information
awareness-raising initiatives
images of women
gender-sensitive media
representation
breaking of gender stereotypes