Observatory of gender representations in the media
The Observatory of Gender Representations in the Media – UMAR undertakes an ongoing analysis of various media products and produces yearly reports, focusing on informative contents, opinion-making spaces and advertising. It also receives complaints from civil society about media representations. See: https://sites.google.com/site/observatoriogeneromedia/home/observatory-o.... The organisation also organises training courses, awareness-raising campaigns, public statements denouncing sexist advertising or news reports, conferences and events.
Weblinks
Aims and objectives
- To collect and analyse data on gender equality in the media
Results and impact
Not yet evaluated
Creator/owner/responsible institution
UMAR - União de Mulheres Alternativa e Resposta
Stakeholder, Firstname: Carla
Stakeholder, Family name: Cerqueira
Additional information
Subtype: User groups regularly watching/listening/reading media outputs in order to evaluate their “fairness” with regard to the presence of women and men
Nuts code: PT