"Sexist piglet" Campaign
Every year “prizes” for the most sexist advertisement in several categories are awarded.
Aims and objectives
to raise general awareness on the prevalence of sexism in advertisement and its negative effects
Results and impact
The „Sexist piglet“ award has been running for several years and has managed to gain more broad coverage by some of important media in the Czech Republic.
Stakeholder, Firstname: Kristina
Stakeholder, Family name: Pesakova
Subtype: Other awareness raising tools
Nuts code: CZ