Awareness raising campaing "Against aggressors, zero tolerance"
Three advertisements were broadcasted: one from the point of view of the victim, one from the point of view of the victim's children; and one from the point of view of the aggressor's group of acquaintances. The advertisements were shown on television, radio, newspaper, and on the Internet.
Aims and objectives
The objective of the campaign was contributing to the rejection and social isolation of those who harm women. It sought the complicity of men against gender violence, especially against the perpetrators as well as trying to show the consequences of violence on children and violence prevention in women with spots featuring Spanish women and immigrants
Results and impact
1281 spots in radio, TV, newspapers, etc.
Ministry of Equality
Nuts code: ES