Gender Stereotypes in the Advertising Discourses: An Incursion into the Media Patriarchy
Stereotipuri de gen in discursul publicitar: o incursiune in patriarhatul mediatic
The book examines structural and systemic issues regarding the portrayal of women and men in advertising. The book connects these issues with family socialization, education, work environments, and macro level societal issues, especially in the context of post-communist Eastern Europe, and with examples from Romania.
Key information on trends and challenges on women and the media:
Resurgence of patriarchy in post communist societies
Key stakeholders mentioned:
media professionals, civil society
Bibliographic Citation:
Book on women's representation in advertising
Format: 248 p., 17x24 cm
Related title/resource:
Book on women's representation in advertising