Monitoring media and advertising for gender equality
In line with the National Action Plan for Prevention and Elimination of Violence against Women (VAW), the depiction of women in the media and advertising is monitored through this method. At the core of this assignment, the presence and the manner in which women are depicted in the media are monitored. Additional indicators related to broader contextual parameters with respect to gender equality are furthermore taken into consideration.
Aims and objectives
- To monitor media and advertising to determine the manner in which women are depicted
Results and impact
The monitoring activities drew attention and awareness to specific issues (for example, the pay gap, reactions to abortion, violence against women). However, due to the lack of finances it has not been conducted regularly and it was not possible to broaden its scope.
Department of Gender Equality and Equal Opportunities (within the Ministry of Labour, Social Affairs and Family of the Slovak Republic)/ Odbor rodovej rovnosti a rovnosti príležitostí (v rámci MPSVR SR)
Stakeholder, Firstname: Barbora
Stakeholder, Family name: Holubova
Subtype: Other tool for monitoring access of women to expression
Nuts code: SK