Women in the media award: publicity campaign to increase awareness
Every year the organisation undertakes a research about the presence of women in the media. The 20 women who were in the media the most are highlighted as role models. People can vote on their most popular female role model in the media. The women that wins gets a lot of extra publicity. It shows other women what their possibilities are.
Aims and objectives
- To raise awareness of the importance of including expert women in the media
Results and impact
Press releases and the media exposure in articles. Pressure on journalists and editors to look for more female professionals for interviews.
VIDM (Women in the media)
Stakeholder, Firstname: Janneke
Stakeholder, Family name: van Heugten
Subtype: Campaigns to raise the awareness of women media workers or users
Nuts code: NL