One of the permanent activities of the Ombudsperson for Gender Equality is to monitor the implementation of legislative provisions related to the promotion of the gender equality principle in the media and advertising. The Ombudsperson monitors media and reacts by giving public statements about sexism in the media contents, conducts analyses of the media content and publishes results in annual reports to the Croatian parliament. The Ombudsperson issues warnings and recommendations to advertising agencies, public bodies, units of local or regional government or other bodies with public authority, employees of such bodies or other legal or natural persons, and promotes gender equality in various public fora emphasizing sexism as an obstacle to achieving gender equality.
Aims and objectives
- To promote and educate on national and international regulation mechanisms for media and advertising from the gender equality perspective. - To monitor media and advertising content on a permanent basis and react on inappropriate content
Results and impact
There were positive results where, based on the warning of the Ombudsperson, inappropriate contents were withdrawn from the media, however the latest report (for the year 2011) noticed that in general there were no improvements related to sexism and gender stereotypes in the media content.
Croatian Ombudsperson for Gender Equality
Stakeholder, Firstname: Višnja
Stakeholder, Family name: Ljubičić
Subtype: User groups regularly watching/listening/reading media outputs in order to evaluate their “fairness” with regard to the presence of women and men
Nuts code: HR