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EIGE has updated its information on gender mainstreaming in the EU Member States in November 2019. The information was collected in the process of EIGE’s 2018-2019 review of Institutional Mechanisms for Gender Equality and Gender Mainstreaming. It makes a reference to the United Kingdom as a member of the European Union and was published before the UK's withdrawal from the European Union on the 31 January 2020.
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Marketing legislation and control place limits and restrictions on marketing means and these must not be infringed.
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The study reviews from a gender equality perspective the recent governments’ objectives and measures for the reconciliation of work and family in gender equality policy, family policy and working life
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The guidelines note that discrimination based on gender is not allowed. Good practice in marketing is part of the enterprise’s social responsibility.
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