Campain for the telephone helpline 016 "016. Can mean another life"

It was an information campaign to raise awareness of the free hotline, which employed the TV, radio, newspaper, and Internet. The TV commercial started with a black screen that recorded a cardiogram in a green line reflecting the intensity of the heartbeat and suddenly announced clinical death.

Then, the sound of the tone phone 016 was heard as a "voice-over" says: "For Gender Violence, never leave this signal, the society has this one: 016. Tell me, we'll help quiet. In first sign of abuse calls. The phone 016 can mean another life. "

The campaign was distributed through traditional channels of print, television, radio, billboards, postcards, brochures, etc., and it was also included in publications aimed at immigrants, one of the groups hardest hit by this type of violence. The distribution of posters was extended also to call centers and pharmacies.