Awareness raising initiative “Toute personne violente sera expulsée de son domicile. C’est la loi!” - "Every violent person will be expusled from their home, this is the law".
The Media campaign was launched on TV and cinema; the spot shows concrete expulsion of the author of domestic violence, i.e. A man who has to leave his home in a police car. Parallel to this spot, a poster was design and send to NGO's, schools and waiting rooms in hospitals and physicians.
Aims and objectives
This media campaign was launched to promote the adoption of a law against domestic violence. It focus on what happens to perpetrators of violence: they will be expulsed from their home.
Results and impact
There is no formal evaluation of the campaing. However, the number of cases of violence reported increased during the campaing which is an indication that people -victims- are better informed.
Ministry for Equal Opportunities (MEGA)
Stakeholder, Firstname: Isabelle
Stakeholder, Family name: Schroeder
Nuts code: LU0