In relation to gender equality, the term ‘proactive measures’ refers to many types of measures to promote or achieve gender equality that are alternatives to a complaints-led model addressing gender inequalities. The essence of such measures is that they are forward-looking, requiring bodies, such as public authorities and employers, to take the initiative rather than merely responding to complaints. They are proactive in that they aim to change existing practices, scrutinise future practices in terms of their impact on women, or implement express policies to further gender equality.
European Commission (2009). Making Equality Effective: The Role of Proactive Measures. European Network of Legal Experts in the Field of Gender Equality.