The process that aims at showing how existing values and norms influence our picture of reality, perpetuate stereotypes and support mechanisms (re)producing inequality. It challenges values and gender norms by explaining how they influence and limit opinions taken into consideration and decision-making. In addition, awareness raising aims at stimulating a general sensitivity to gender issues.
Council of Europe (1998). Gender Mainstreaming: Conceptual Framework, Methodology and Presentation of Good Practices. Final Report of Activities of the Group of Specialists on Mainstreaming (EG-S-MS). Available at: http://www.coe.int/t/dghl/standardsetting/equality/03themes/gender-mains...